The Ministry for Primary Industries has just launched a new Chinese language biosecurity Facebook page for New Zealand-based Chinese speakers and Chinese travellers.
The page is called: 紐西蘭生物安全局 - 檢疫部門 (Biosecurity NZ – Quarantine).
By offering a social channel in simplified Chinese with tailored content to suit, MPI hopes to appeal to this specific audience and encourage them to take an interest in the biosecurity message. The page will also act as an outreach channel, sharing local events and opportunities to learn directly from the Asian liaison officer.
This will be a six month trial, to complement the creation of the Asian liaison officer role.