With the season in full swing, I’ve valued the chance to speak with many of you recently. I am now looking forward to heading back to Central Otago next week to meet with more growers on the ground and seeing, firsthand, how the season is progressing.
Reflecting on the season so far, I’d like to acknowledge the impact of the challenging weather conditions some of you have endured. High spring winds, isolated hail, and significant, patchy rain have created real frustration. These events have been particularly difficult because of their inconsistency - some orchards have been heavily affected while neighbours have been spared. This "luck of the draw" situation is inherently tough, and I feel for those who have borne the brunt of these events.
Around the Regions
We are seeing a notable spread of maturity across the country. In Hawke's Bay, warm weather has accelerated the season, with many growers now at the tail end of what has been generally, a very good harvest. This transition comes just as Central Otago begins to hit its stride. This staggered timing allows both regions to shine independently, and should hopefully ensure a steady, high-quality supply for New Zealand consumers.
I also want to recognise our Marlborough cherry growers. While they faced a season with more rain than anyone would have preferred, their hard work in navigating this was vital in ensuring New Zealanders had access to excellent fruit leading up to Christmas.
Export Outlook
Optimism is building regarding the remaining volumes in the South. The delayed nature of this season should play in our favour, aligning well with the late timing of Chinese New Year (the Year of the Horse). This provides a prime window to supply our export markets with fresh New Zealand cherries during this peak gifting period.
Our premium market position is built entirely on the quality of our product, making strict grading an absolute necessity. We are acutely aware of the financial strain this rigour places on growers, especially when weather-related challenges affect export pack-outs. However, maintaining these standards is the critical if we are to command the premiums our industry relies on.
Biosecurity: Swift Action and Vigilance
Biosecurity remains a top priority, and we are actively involved in the Yellow-legged Hornet response and the Queensland Fruit Fly (QFF) governance group.
Regarding the QFF, I want to note that to date, only a single male fly has been detected in a surveillance trap in Mt Roskill. A significant operation is currently underway to ensure this remains an isolated find, including the placement of hundreds of additional traps and strict movement controls in the local area.
Protecting our industry from these threats requires significant resources, and we are contributing levy funding to support these critical response efforts. We acknowledge the hard work of Biosecurity NZ staff, who are working diligently to stamp these pests out quickly.
I look forward to catching up with some of you in Central Otago next week. Whether you are in the South or elsewhere, I am always available for a chat. Please feel free to drop me a line or reach out anytime on 027 461 6020.